NASCARKIDS.COM PRIVACY POLICY

LAST MODIFIED: February 16, 2026

WHAT’S NEW IN THE UPDATED PRIVACY POLICY?
We have updated our Privacy Policy to address continually evolving privacy laws. Please take the time to read the full Privacy Policy. You accept and agree to be bound by this Privacy Policy when you use the Children’s Sites (as defined below), including without limitation, when you view or access content or videos on the Children’s Sites.
For a quick review of our practices, you can visit our Notice at Collection.

WHAT THIS POLICY COVERS
Welcome! National Association for Stock Car Auto Racing, LLC. (“NASCAR”) respects the privacy rights of our users, particularly those under 13, and understands the importance of protecting these rights. Before you use the Children’s Sites (as defined below), please read the following Privacy Policy carefully to understand how your personally identifiable information will be treated as you make full use of our offerings.

This Privacy Policy, which may be found at: https://www.NASCARKids.com/privacypolicy applies only to personally identifiable information collected on NASCAR web sites (including their subdomains) and associated applications (such as mobile and other device applications), and other associated offerings that are owned, offered or operated by or on behalf of NASCAR directed to children (the “Children’s Sites”). A current list of NASCAR Children’s Sites that are governed by this Privacy Policy: www.NASCARKids.com
NASCAR and its affiliated entities are collectively referred to in this Privacy Policy as “NASCAR,” “we” or “us.” By accessing any of the Children’s Sites, you are consenting to this Privacy Policy or any Privacy Policy in effect at the time you access the Children’s Sites. This Privacy Policy describes what information the Children’s Sites collect from users, including children, when they visit the Sites; how such information is used and stored; when such information may be disclosed to third parties; how users, parents, and guardians can control the use and disclosure of collected information; and how such information is protected.

At NASCAR, our user’s privacy is important to us, and we recognize the need to provide additional privacy protection for children on the Children’s Sites. Our privacy practices are guided by the United States’ Children’s Online Privacy Protection Act of 1998, as amended, as well as data privacy laws in the United States. Younger visitors should always check with their parents or guardians before entering information on any website or mobile application and we encourage families to discuss their household guidelines regarding the online sharing of personal information.
If you do not consent to the terms of this Privacy Policy, please do not use the Children’s Sites because your use of the Children’s Sites represents your consent. If you have already provided personal information, please contact us about how you would like us to handle such information.

NOTICE AT COLLECTION

The Information We Collect  We may collect:

  • Name, Contact Information, and Other Identifiers when you register for promotions: such as your name, e-mail address, mailing address, date of birth, phone number, and your children’s first names and date of birth.
  • Internet or Network Activity Information such as your IP address, device type and settings, device identifiers, browser type and settings, operating system, ISP and mobile network provider, and usage information, such as the time and date of your visits and the content and advertisements you interacted with.
  • Voluntary Information you provide such as personal or professional interests, demographics, experiences with us, and contact preferences.
  • Visual, Audio, or Other Information You May Submit: such as the content you submit or upload for public distribution or publication (e.g., a letter to our editors, comments set to our writers and/or personalities, a posting to a blog or a discussion board, or a video).
How We Use the Information We Collect We use information that we collect for our legitimate business purposes, including to:

  • Analyze use of the Children’s Sites and understand and improve our product recommendations and service offerings.
  • Prevent potentially prohibited or illegal activities.
  • Fulfill any other purposes disclosed to you at the time we collect your information pursuant to your consent.

We do not use the e-mail address of a child except to respond to a question and then it is permanently deleted.
Who We Share Your Information With We may share:

  • Each of the above categories of information with law enforcement, government agencies, or our own legal counsel and advisors in response to legal orders or to detect and prevent fraud or other illegal activities.
  • Each of the above categories of information in the event we undergo a business transition (e.g., if we are sold to or merge with another entity).
How Long Do We Retain Your Information? We retain your information for the period necessary to fulfill the legitimate business purposes or uses outlined in this Privacy Policy, unless a longer retention period is required or allowed by applicable data protection law or to otherwise fulfill a legal obligation.
Your Brazilian Privacy Rights If you are a resident in Brazil, you have certain rights regarding information we hold about you. You have the right to:

  • Confirm the existence of the processing.
  • Receive information about the processing of your information.
  • Access the information we have about you.
  • Correct the information we hold about you.
  • Have your information deleted whenever it is processed under your consent. In general, this right is not available when we still have a valid legal reason to keep your data (for example, because we are forced to do so according to the law).
  • Object to the processing and to request the anonymization, blockage, or elimination of unnecessary or excessive data or of data processed in noncompliance with the provisions of the LGPD.
  • Request that we transfer the information that we have collected to another organization, or directly to you.

If we are processing your information based on your consent, you are entitled to withdraw this consent at any time, in which case we will interrupt the processing, except if we have another legal basis to continue the processing.

File a complaint about data privacy matters to the Brazilian Data Protection Authority (“ANPD”), or with the relevant regulatory data protection body in your country of residence. Before doing so, please tell us your concerns so that we can try to solve them.
Your U.S. Privacy Rights U.S. residents in certain states have the following privacy rights.

  • Right to Know. You have the right to request that we disclose the specific pieces of Information we collected about you. In some states this includes the list of third parties we share information with.
  • Right to Correct. You have the right to request that we correct any inaccurate Information that we have collected directly from you.
  • Right to Delete. You have the right to request that we delete the information we have collected about you, subject to certain exemptions.
  • Right to Opt-Out of certain uses of your Information (e.g. targeted advertising, sale, or sharing of Information for advertising purposes).
  • Right to Appeal. You have the right to appeal our denial of any request you make under this section.
Your European Privacy Rights If you are in the United Kingdom or European Economic Area, you also have additional rights. You have the right to:

  • Withdraw your consent for future processing of your information.
  • Request, access, correct and/or erase your information.
  • Data portability (the right to receive a copy of your information in a commonly used format).
  • Restrict the processing of your information.
  • Lodge a complaint with your local data protection authority.  Before doing so, please tell us your concerns so that we can try to solve them.
Your Canadian Privacy Rights (excluding Québec) If you are a resident in Canada (excluding Québec), you have certain rights regarding information we hold about you. You have the right to (each subject to the limitations set forth under the Personal Information Protection and Electronic Documents Act):

  • Your consent for future processing of your information; and
  • Request, access, and/or correct your information.
Your Québec Privacy Rights If you are a resident in Québec, you also have additional rights. You have the right to (each subject to the limitations set forth under the Act respecting the protection of personal information in the private sector):

  • Withdraw your consent for future processing of your information.
  • Request, access, correct, cease disseminating, de-index and/or re-index your information.

Please note that when we communicate your information (as described under “Who We Share Your Information With”), your information may be communicated outside Québec.
Submitting Requests You can exercise your rights by:

  • Clicking this:
    Onetrust Button 1
  • Mailing our Privacy Office at:

NASCAR Digital Media, LLC
Legal Department – Privacy Office
One Daytona Boulevard
Daytona Beach, FL 32114

With the purpose of protecting our privacy and the privacy of others, you may be required to prove your identity before we take any measure to respond to your request. If a third party makes a request on your behalf, we will request them to prove that they are authorized to do so.
International Transfer We collect and receive information from inside and outside of the United States. The information we collect and receive are stored within the United States. If you are in the European Union or elsewhere outside of the United States, please be aware that information we collect is processed in the United States and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to those in the country where you reside and/or are a citizen.  We put safeguards in place to protect your information when we process it outside of the country from which it was collected, including through the use of EU Commission approved standard contractual clauses.
Legal Basis for Processing Information The legal basis for our processing of your information is generally because: (a) you have consented to our processing of such information, (b) it is necessary for us to perform our contractual obligations, (c) it is necessary for us to comply with legal and/or regulatory requirements and/or (d) it is in our legitimate interests (e.g., we may use information for marketing, sales and customer service activities, to improve the Children’s Sites and to support our IT security efforts).
Third Party Sites and Linked Services The Children’s Sites may contain links to or integrations with other websites such as Facebook, Twitter, LinkedIn, and other media services and platforms not owned or controlled by us, whose information practices may be different than ours. This Privacy Policy does not apply to any information collected by these third-party websites.
Data Security

We have put in place physical, electronic, and managerial procedures designed to help prevent unauthorized access, to maintain data security, and to use correctly the information we collect online. These safeguards vary based on the sensitivity of the information that we collect and store.

The Internet is not 100% secure.  Although we take reasonable measures designed to safeguard against unauthorized disclosures of information, we cannot guarantee that your information will never be disclosed, altered or destroyed in a manner that is inconsistent with this Privacy Policy.
How to Contact Us If you have any questions or concerns about our Privacy Policy, you can send correspondence to the following address:

NASCAR Digital Media, LLC
Legal Department – Privacy Office
One Daytona Boulevard
Daytona Beach, FL 32114
Policy Modifications Updates to our Privacy Policy will be posted here or may be communicated to you in other ways as required by applicable law. Your continued use of our website and tools after the date of any such update will be deemed to be your agreement to the current policy terms.

 

INFORMATION COLLECTION AND USE
We may request or collect certain information when you visit the Children’s Sites. However, visitors are required to share only the information that is reasonably necessary to participate in the particular activity.

COMPUTER INFORMATION COLLECTED BY US:
When visitors come to a Children’s Site, we may automatically collect certain information from their computers, such as the type of computer operating system, the visitor’s IP address, as permitted for the internal functioning of the Children’s Sites the web browser (e.g., Internet Explorer, Safari, Chrome and Firefox), information collected through the use of unique identifiers such as cookies (see below), information regarding the Internet service provider, and other standard server log information (“Computer Information”).

We may use cookies, web beacons, tokens or similar technologies (collectively referred to as “Tracking Technologies”) on the Children’s Sites. Cookies are text files that help store user preferences and activity. Web beacons (also known as image tags, gif or web bugs) are small pieces of code used to collect data, such as counting page views. The Children’s Site and/or third parties may use Tracking Technologies to collect Computer Information automatically to support internal operations, such as providing web analytics.
We may use Tracking Technologies to help tailor our content, allow users to move between certain Children’s Sites without logging into each Children’s Site, enable the internal functioning of the Children’s Sites, understand Site and internet usage, improve or customize the content or offerings on the Children’s Sites, personalize your experience on the Children’s Sites (for example, to recognize you by username when you return to the Site), and/or maintain and administer the Children’s Sites. These Tracking Technologies collect click stream data and additional other information regarding your visits to the Children’s Sites (such as your visits to specific webpages or use of features), may collect such other information across multiple sessions on the Children’s Sites and may also collect your IP address or some other identifier unique to the device you use to access the Children’s Sites (“Identifier”). An Identifier may be automatically assigned to any device you use to access the Children’s Sites to enable internal functioning of the Children’s Sites. By visiting a Children’s Site, whether as a registered user or otherwise, you acknowledge, understand and agree that you are giving us your consent to set and access Cookies on your device and track your activities and use of a Children’s Site through these Tracking Technologies and Identifiers.

You may be able to have the device you use to access the Children’s Sites warn you each time a cookie or most other Tracking Technologies is being set, or you can choose to turn off such warnings. This is done through your browser on the device you use to access the Children’s Sites. Additional information on warnings and removal of warnings may be available through your browser’s support feature. Please be aware that certain areas and features of Children’s Sites can only be accessed in conjunction with Tracking Technologies and that disabling Tracking Technologies might prevent you from accessing such content. We do not use Tracking Technologies for any other purpose other than those described above.
The Children’s Sites honor “Do Not Track” header/request sent from a user device.

OTHER DATA COLLECTION AND USE:
We may collect information from visitors from when they contact us with questions and comments and other sources. We may use this information, along with any of the other information described above, to (i) analyze use of the Children’s Sites and understand and improve our product recommendations and service offerings; (ii) prevent potentially prohibited or illegal activities; or (iii) for any other purposes disclosed to you at the time we collect your information or pursuant to your consent. We do not use the e-mail address of a child except to respond to a question and then it is permanently deleted.

The Children’s Sites may ask you to voluntarily provide us with information regarding your personal or professional interests, demographics, experiences with us, and contact preferences. This information may be combined with information about you, which the Children’s Sites gathered from other offline sources. The Children’s Sites and their affiliates use the information to design offers customized to your interests. For example, you may receive a special offer for your most frequently visited events.

MEMBERSHIP AND PROMOTIONAL USE
When joining as a member or registering for promotions on the Children’s Sites, the Children’s Sites may ask for your:

  • Name
  • E-mail address
  • Mailing address
  • Date of Birth
  • Phone number
  • Your children’s first names and date of birth

The foregoing shall be referred to as “personal information.” We use the personally identifiable information you choose to provide to the Children’s Sites to process the transactions you request, to provide the Children’s Sites’ affiliates promotional communications to you, and to otherwise facilitate your use of the Children’s Sites.

DISCLOSURE TO THIRD PARTIES
We may share your information with third parties for the limited purposes as described below.

  • LAW ENFORCEMENT AND SAFETY
    You acknowledge, consent, and agree to the extent legally permissible in your jurisdiction to allow us to access, preserve, and/or disclose the information we collect and/or content you provide to us (including information you may have posted on bulletin boards or internal site communication systems) to a law enforcement agency or other third parties if required to do so by law or with a good faith belief that such access, preservation, or disclosure is reasonably necessary to: (a) comply with legal process; (b) enforce the Terms of Use of the respective Children’s Sites; (c) respond to claims that the content violates the rights of third parties; (d) respond to your requests for customer service; or (e) protect the rights, property, or personal safety of the owners of the Children’s Sites, any user of the Children’s Sites, a third party or the general public. We also may disclose user information whenever we believe disclosure is necessary to limit our legal liability; to protect or defend our rights or property; or protect the safety, rights, or property of others. If you have concerns about the conduct of a particular user, please send an e-mail to to [email protected]. This email is not to contact us about the status of your account.
  • CO-BRANDED SITES AND FEATURES
    Some of the Children’s Sites offer co-branded services and features, such as events and promotions that we put together with another company (“Co-Branded Partner”). Such services may be hosted on a Children’s Site and/or our Co-Branded Partner’s website. We do not share a child’s personal information with our Co-Branded Partners absent parental consent.
  • PUBLIC POSTS
    If you choose to submit information or content for public distribution or publication (e.g., a letter to our editors, comments set to our writers and/or personalities, a posting to a blog or a discussion board, or a video), we may publish that information and content, along with other information about you (such as your name, screen name or location).
  • BUSINESS TRANSFER
    In the event that assets relating to one or more of the Children’s Sites are transferred or sold to another entity as a result of, for example, a corporate sale, merger, consolidation, asset sale, or the unlikely event of bankruptcy, information collected at the Children’s Sites may be transferred to the acquiring company.
  • WITH YOUR CONSENT
    We may otherwise disclose your information pursuant to your consent.

YOUR JURISDICTION-SPECIFIC RIGHTS
Depending on your location, you may have additional rights available to you. Please read the sections below to learn about your rights under applicable privacy laws.

You can exercise any of the rights below by:

  • Clicking this:

Onetrust Button 1

  • Mailing our Privacy Office at:
    NASCAR Digital Media, LLC
    Legal Department – Privacy Office
    One Daytona Boulevard
    Daytona Beach, FL 32114

See Submitting Requests below for more detail about how to exercise those rights. Please know that for us to respond to your request we may require that you verify your identity to ensure that you are in fact the child’s parent or legal guardian.

YOUR BRAZILIAN PRIVACY RIGHTS
If you are a resident in Brazil, you have certain rights regarding information we hold about you. See below a summary of these rights:

  • Confirmation of the existence of the processing. You have the right to ask us whether we process information about you.
  • Information. You have the right to receive information about the processing of your information, including on the public and private entities with which we share your data.
  • Access. With some exceptions intended to protect the rights of third parties, you are entitled to access the information we have about you or, in some cases, to receive a copy of such data in common electronic format.
  • Rectification. You have the right to correct the information we hold about you, if they are factually incorrect, incomplete, or outdated.
  • Erasure. You have the right to have your information deleted whenever it is processed under your consent. In general, this right is not available when we still have a valid legal reason to keep your data (for example, because we are forced to do so according to the law).
  • Anonymization. You have the right to object to the processing and to request the anonymization, blockage, or elimination of unnecessary or excessive data or of data processed in noncompliance with the provisions of the LGPD.
  • Portability. In some circumstances, you have the right to request that we transfer the information that we have collected to another organization, or directly to you.
  • Consent withdrawal. If we are processing your information based on your consent, you are entitled to withdraw this consent at any time, in which case we will interrupt the processing, except if we have another legal basis to continue the processing. You also have the right to be informed about the possibility of not giving consent and its implications.
  • Complaints. You have the right to file a complaint about data privacy matters to the Brazilian Data Protection Authority (“ANPD”), or with the relevant regulatory data protection body in your country of residence. Before doing so, please tell us your concerns so that we can try to solve them.

YOUR U.S. PRIVACY RIGHTS
If you are a resident of certain states in the U.S., you have the following rights regarding your information (subject to certain exemptions):

  • Right to Know. You have the right to request that we disclose the categories of information we collected about you, the categories of sources from which we collected the information, the categories of information that we sold or disclosed, our business or commercial purpose for collecting and selling your information, the categories of third parties with whom we shared your information, and the specific pieces of information we collected about you. In some states, you also have the right to receive information on the categories of third parties or specific third parties with whom we might share your information.
  • Right to Correct. You have the right to request in certain circumstances that we correct any inaccurate information that we have collected directly from you.
  • Right to Delete. You have the right to request that we delete the information we have collected about you.
  • We honor the Global Privacy Control, a browser-based opt-out signal. We do not respond to other browser-based signals that do not meet applicable state law requirements, which may include older Do Not Track signals.
  • Right to Appeal: You have the right to appeal our denial of any request you make under this section.
  • Non-Discrimination. You have the right not to be discriminated against for exercising the rights above.

We do not use your sensitive information outside of the purpose for which you provided it to us.

CALIFORNIA PRIVACY RIGHTS

  • Shine the Light Rights. You have the right to request and obtain from us, once a year and free of charge, a list of the third parties to whom we have disclosed certain types of personal information (if any) for their direct marketing purposes in the prior calendar year. At our option, we may respond to such requests by providing instructions about how our users can exercise their options to prevent our disclosure of personal information to third parties for their direct marketing purposes.

YOUR EUROPEAN PRIVACY RIGHTS
Please note that if you are in the United Kingdom or the European Economic Area, you also have additional rights. The GDPR (or the UK GDPR) provides the following additional rights to users located in the EEA, Switzerland, and the UK (each subject to the limitations set forth in the applicable law):

  • the right to withdraw your consent for future processing of your information.
  • the right to request, access, correct and/or erase your information.
  • the right to data portability (the right to receive a copy of your information in a commonly used format).
  • the right to restrict the processing of your information.
  • the right to lodge a complaint with your local data protection authority, but before doing so, please tell us your concerns so that we can try to solve them.

YOUR CANADIAN PRIVACY RIGHTS (EXCLUDING QUÉBEC)
If you are a resident in Canada (excluding Québec), you have certain rights regarding information we hold about you. You have the right to (each subject to the limitations set forth under the Personal Information Protection and Electronic Documents Act):

  • withdraw your consent for future processing of your information; and
  • the right to request, access, and/or correct your information.

YOUR QUÉBEC PRIVACY RIGHTS
If you are a resident in Québec, you also have additional rights. You have the right to (each subject to the limitations set forth under the Act respecting the protection of personal information in the private sector):

  • withdraw your consent for future processing of your information.
  • request, access, correct, cease disseminating, de-index and/or re-index your information.

Please note that when we communicate your information (as described under “Who We Share Your Information With” in the Notice at Collection), your information may be communicated outside Québec.

SUBMITTING REQUESTS

You can exercise your rights by:

  • Clicking this:

Onetrust Button 1

  • Mailing our Privacy Office at:

NASCAR Digital Media, LLC
Legal Department – Privacy Office
One Daytona Boulevard
Daytona Beach, FL 32114

With the purpose of protecting our privacy and the privacy of others, you may be required to prove your identity before we take any measure to respond to your request. If a third party makes a request on your behalf, we will request them to prove that they are authorized to do so.

We may contact you to request further information and help you exercise your legal rights, or to accelerate our response. We will let you know in case we need more time, for example, if your request is complex. We may have an overriding lawful basis for processing your Information, or certain exemptions may apply. If we refuse your request, we will explain why.

INTERNATIONAL TRANSFERS
We collect and receive information from inside and outside of the United States.

If you are located in the European Economic Area (“EEA”), United Kingdom (“UK”) or elsewhere outside of the United States, please be aware that information we collect is processed in the United States and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to those in the country where you reside and/or are a citizen. We put safeguards in place to protect your information when we process it outside of the country from which it was collected.

Users located in the EEA and UK: The companies with whom we share your information may be located outside the EEA and UK, and the processing of your information may involve the transfer of data to places outside the EEA and UK. Our agreements with companies located outside of the EEA and UK include standard contractual clauses that are approved by the EU Commission and otherwise make clear the standards that we expect from them in order to protect your information and legal rights. You have the right to receive a copy of the standard contractual clauses.

Users located in Brazil: Third parties with whom we share your data may be located outside of Brazil, and the processing of your information may involve the transfer of data to places outside Brazil. Our agreements with third parties include standard or specific data protection contractual clauses and otherwise make clear the standards that we expect from them to protect your information and legal rights.

LEGAL BASIS FOR PROCESSING INFORMATION
The legal basis for our processing of your information is generally because: (a) you have consented to our processing of such information, (b) it is necessary for us to perform our contractual obligations, (c) it is necessary for us to comply with legal and/or regulatory requirements and/or (d) it is in our legitimate interests (e.g., we may use information for marketing, sales and customer service activities, to improve the Children’s Sites and to support our IT security efforts).

THIRD PARTY SITES AND LINKED SERVICES
The Children’s Sites may contain links to or integrations with other websites such as Facebook, Twitter, LinkedIn, and other media services and platforms not owned or controlled by us, whose information practices may be different than ours. This Privacy Policy does not apply to any information collected by third-party websites. You should consult the other websites’ privacy notices, as we have no control over information that is submitted to, or collected by, these third parties.

DATA SECURITY
We have put in place technical, organizational, and administrative procedures designed to help prevent unauthorized access to or use of your information, and to maintain the security of the Children’s Sites and the information. These safeguards vary based on the sensitivity of the Information that we collect and store.
The Internet is not 100% secure. Although we take reasonable measures designed to safeguard against unauthorized disclosures of information, we cannot guarantee that your information will never be disclosed, altered, or destroyed in a manner that is inconsistent with this Privacy Policy.
Information collected at the Children’s Sites will not be stored for longer than is necessary for purposes described in this Privacy Policy, or to otherwise meet legal requirements.

CONTACT US
If you have any other questions about our information handling practices, including our practices with respect to children’s personal information, please contact us at: [email protected]

POLICY MODIFICATIONS
From time to time, we may update this Privacy Policy and will post the revised policy here. We encourage you to periodically check back to this policy statement at our website to learn what information we collect, how we use it, and with whom we share it. By accessing any of the Children’s Sites, you are consenting to this Privacy Policy or any Privacy Policy in effect at the time you access the Children’s Sites. This Privacy Policy describes what information the Children’s Sites collect from users, including children, when they visit the Sites; how such information is used and stored; when such information may be disclosed to third parties; how users, parents, and guardians can control the use and disclosure of collected information; and how such information is protected.

Updated February 13, 2026

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